➔ Museums must shift from static, object-focused models to dynamic, visitor-centred institutions by using structured performance reviews to assess their relevance, strengthen community connection and guide future transformation. We offer three museum performance reviews:

➔ Future Readiness Reports help museums transition from static repositories of objects to vibrant, people-focused spaces, driving learning, belonging, and public value through deep reflection and strategic reinvention.

➔ Exhibitions & Visitor Journey Review assesses the relevance, inclusivity and impact of exhibitions, visitor experience, brand alignment and audience data use to ensure the museum connects meaningfully with all audiences across every touchpoint.

➔ Collection Alignment Review evaluates how well the collection supports the museum’s mission, inclusivity, public use and care standards, identifying gaps, strengths and new opportunities through a strategic, ethical and program-linked lens.

WILL DELIVER

➔ Vision, Strategy and Leadership
We assess how clearly a museum’s mission, governance and strategic direction anticipate future change, support innovation and enable adaptive leadership.

➔ Audience Engagement and Social Relevance
We review how well current programs and practices understand, include and engage audiences through co-created, inclusive experiences that build long-term community connection.

➔ Financial and Operational Sustainability
We evaluate financial planning, income diversification and business models to determine their resilience, agility and capacity to support institutional goals.

➔ Interpretation, Collections and Content Use
We assess the relevance, inclusivity and effectiveness of interpretive strategies, storytelling, and collection use to ensure they reflect contemporary issues and deepen public engagement.

➔ Digital Readiness and Technological Integration
We review digital strategies and infrastructure to determine how effectively they support onsite and online participation, access and innovation.

➔ People, Culture and Organisational Capacity
We assess internal culture, staff development and workforce planning to identify how well the institution builds and sustains capacity for the future.

➔ Sustainability and Social Responsibility
We evaluate environmental, social and ethical practices, examining how sustainability and equity are embedded across the museum’s operations.

➔ Networks, Partnerships and Sector Influence
We review the institution’s role within professional networks and public discourse, and how partnerships are leveraged for sector leadership and impact.

WILL DELIVER

➔ EXHIBITION AND PUBLIC OFFER

We assess the thematic relevance, curatorial tone, and inclusivity of current exhibitions to determine how well they reflect contemporary issues and institutional purpose.

We evaluate the accessibility, interactivity and balance of temporary and permanent displays to identify strengths, gaps and opportunities for renewal.

➔ THE VISITOR JOURNEY (BEFORE, DURING AND AFTER A VISIT)

We review the full visitor experience, from digital presence and trip planning to onsite orientation, comfort and flow.

We assess the effectiveness of post-visit engagement, inclusivity and audience retention strategies across all visitor segments.

➔ BRANDING, IDENTITY, VALUES, PURPOSE AND VISION

We examine how clearly and consistently your brand identity and institutional values are expressed across exhibitions, programs and communication channels.

We assess whether the museum’s vision is visible and compelling to the public, and how well it positions the institution as a cultural leader.

➔ AUDIENCE IDENTIFICATION: DEMOGRAPHIC AND PSYCHOGRAPHIC PROFILES

We analyse visitor demographics and psychographics to evaluate who is engaging, who is not, and why.

We assess how audience data is used to shape programming, outreach and strategic decision-making, highlighting areas for deeper insight and refinement.

WILL DELIVER

➔ Strategic Alignment
We assess how well the museum’s collection aligns with its mission, values and future direction, identifying areas of strength, underutilisation or misalignment.

➔ Use in Exhibitions and Programs
We evaluate how effectively the collection is currently integrated into exhibitions, education and outreach, and assess its relevance, visibility and interpretive impact.

➔ Collection Diversity and Inclusivity
We review the breadth and ethical grounding of the collection to identify gaps, outdated narratives and opportunities for more inclusive, community-reflective interpretation.

➔ Opportunities for New Programs
We identify untapped strengths within the collection that could support new programs or partnerships, and assess the potential for greater relevance and public engagement.

➔ Storage, Care and Prioritisation
We examine the museum’s conservation practices, storage planning and deaccessioning processes to ensure collections are well cared for, sustainable and accessible.

➔ Collection-to-Program Mapping Tool
We use our Mapping Tool to analyse how well the collection connects to current and potential programs, revealing high-value, underused assets and future activation pathways.